In today’s technologically savvy world, there are more ways to market your business than there are hours in the day… which can be both beneficial and overwhelming to the business promoter.  Which programs are best for your company?  How much maintenance do they require?  How much new business can you expect from participating in these new marketing channels?  These unknowns can be daunting and may keep you from trying new marketing techniques, like using Facebook. But to get ahead of your competition you need to use everything at your disposal and one of the best resources right now for promoting your business is Facebook!

Facebook recently passed Google as THE most visited site on the web. Facebook is now one of the best ways to promote your business online.  It began as a way to connect you with your high school friends and has evolved into perhaps the best way to reach your target market. You can begin your journey into promoting your business using Facebook by learning about all the fantastic applications available from Facebook.

So, what are the best Facebook Apps to use for promoting your business?

Well, here is a list of some of the best Facebook Apps for promoting your business and what they are used for:

• Promote Your Self or Your Business:  whether you are promoting yourself or your company, applications like Define Me, Testimonials, and iEndorse (where your “friends” contribute testimonials to endorse your company) and applications such as GLPrint Business Cards, Professional Profile, and Posted Items (Default App) which allows you to share your business contact information, upcoming activities or goals help to inform your clients about your company.
• Communicate to Your Customers: Applications such as Smart Phone, Telephone and CalliFlower allow you to make free phone calls and conference calls, whereas applications such as SmartMessage Center and Voice Mail allow you to send messages to groups and individuals or simply add sound to your profile.
• Network, Network, Network: Social Fly allows you to organize your contacts and add notes and reminders about each one, Tag Biz Business Network creates a cloud of descriptive words on your profile which link you to similar businesses and people, while Workin’ It! helps send your resume and recommendations from friends to potential customers and employers.
• Show them How it’s Done: You can share videos, product demonstrations, PowerPoint presentations through Facebook Video (Default App) and SlideShare, or you can utilize an application like  PodCast Player allows you to share your audio files.
• Promote your Blog: Networked Blogs app displays your blog as well as any other blogs you read on your Facebook Profile, while applications like Simplaris BlogCast links your blog to your profile, thus connecting your various promotions efforts and making it easier for you customer to find out more about you and your business.

Promoting your business on Facebook is something every business owner should be doing. There are many great Facebook Apps to help you do it. By using Facebook to connect with customers, you can communicate with them year-round, making it more convenient for both you and them.  And before you know it a majority of your leads will be coming to you because of your online presence!