I know it seems counter-intuitive. You want to have the nice, polite website that says please and thank you and sits primly, ankles crossed while sipping tea (pinky raised, of course). Why would you want a bossy website?
Because you want to make sales, and your prim website is the wallflower while your competition’s website is partying on the dance floor. Why does their site get all the attention? Don’t your potential clients recognize class?
In a word, no. Visitors to your website are waiting for you to tell them what to do. For some bizarre reason, people are much more likely to call you if you tell them to call you (especially if you provide the phone number right there without making them hunt all over your website). They’re more likely to fill out a contact form if you say, “Fill out our form for more information today” (especially if you offer them something for giving you that information).
There are lots of discussions about where to put your call to action– top left, center left, top right. But what’s most important is that you put one somewhere on your page. Preferably on more than one page.
What should your call to action say? Here are a few ideas.
1. Call Us Today! 555-555-5555
2. View Demo
3. Register today and receive your free gift.
4. Sign up (with a lead capture form)
5. Request a quote.
See? Easy and painless. Pick one or two and add them to your website. In no time, your wall flower will have a full dance card.
If you need help implementing your call to action or have questions about using a call to action for your website, call us today at 832-497-1610. (See? A call to action!)