I was honored when my friend Margie Clayman asked me to participate in her Women and Social Media series. I even knew what I wanted to write about- how women and men seem to use social media differently, with men tending more towards using the various platforms to “get ahead”,...  More »

Most businesses have realized by now that social media (SM) is the new frontier in marketing. Of the many choices, Facebook and Twitter have become the standout social media platforms for most new marketing initiatives. With millions of users worldwide, both Twitter and Facebook are excellent avenues to pursue and...  More »

George and I just returned from South by Southwest Interactive (SXSWi). In case you aren’t familiar with this, it’s a several day long conference dedicated to all things interactive media- social media, web design, online marketing, etc. We learned a lot, and you’ll see some of the changes we’ll be...  More »

I was having an online discussion recently about websites, largely because of this article, particularly this statement: A ‘brochure’ site is passé. Your site should allow visitors to interact with you, and allow you to regularly share relevant information. A blog, alongside the main website is usually a good way...  More »

If you’re involved with social media (particularly Twitter), you probably know what Klout is. If not, here’s the brief summary. Klout is a metric that measures your online influence and sums it up as a number. Some people live and die by their Klout number, holding fiestas when they gain...  More »

Most small businesses put quite a bit of thought into their marketing. After all, you can have the best business in the world, but if no one knows about it, you won’t be around for long. But what’s the best way to spread the word about your business? Do you...  More »

Monday, January 17, I hope you’ll tune in to hear me on Women in Business Radio. I’ll be talking with Michelle Price about MantyWeb Designs. If you’re interested in learning more about our business, tune in. It’s a great opportunity to learn more about the people behind the business.

1. It is important. As of June 2010, social media accounts for one in every 4.5 minutes spent online, according to Nielsen. New studies indicate that by 2015, 94 % of smart phone users will communicate through social networks, outranking voice and text. So if it’s worth having a presence...  More »