Business Success

My Letter to New Business Owners

2
February
2012

Dear New Business Owner, I’ve been where you are. I don’t envy you the path of the next few years. But I do want to encourage you and pass on a couple of things I’ve learned in the last 2.5 years. 1. Having a new business is kind of like...  More »

Steve Jobs 2005 Stanford Commencement Address

6
October
2011

In memory of Steve Jobs, I wanted to share his 2005 commencement address at Stanford University. He will be missed by all of us.

Paint A Clear Picture Of What You Do And Don’t Do

14
September
2011

Here’s a really frustrating way your web site can cost you money: It brings you customers you can’t serve. A customer likes your site. They like your work. So they get in touch with you and ask if how much it will cost for you to do something that you...  More »

Do well by doing good

16
March
2011

George and I just returned from South by Southwest Interactive (SXSWi). In case you aren’t familiar with this, it’s a several day long conference dedicated to all things interactive media- social media, web design, online marketing, etc. We learned a lot, and you’ll see some of the changes we’ll be...  More »

Got Klout?

21
February
2011

If you’re involved with social media (particularly Twitter), you probably know what Klout is. If not, here’s the brief summary. Klout is a metric that measures your online influence and sums it up as a number. Some people live and die by their Klout number, holding fiestas when they gain...  More »

Marketing, Advertising and PR- Oh My!

23
January
2011

Most small businesses put quite a bit of thought into their marketing. After all, you can have the best business in the world, but if no one knows about it, you won’t be around for long. But what’s the best way to spread the word about your business? Do you...  More »

What’s your worst customer service habit?

21
October
2010

Whether it’s answering phone calls from clients at 10 p.m. or not replying to emails, we all have customer service habits that could be holding us back in business. Especially if you’re a small business and you ARE your customer service department. My worst habit is probably telling people I’ll...  More »

Is your website brazen enough?

14
October
2010

I know it seems counter-intuitive. You want to have the nice, polite website that says please and thank you and sits primly, ankles crossed while sipping tea (pinky raised, of course). Why would you want a bossy website? Because you want to make sales, and your prim website is the...  More »

Help! My Business Doesn’t Have a Social Media Plan!

31
August
2010

I talk with owners of small businesses on a regular basis. When they find out that we offer social media services, they usually have one of two reactions. They either look guilty and mumble something about “yes, I know I should be doing something with Facebook, but I don’t know...  More »

Basics of Setting Up a Website

26
May
2010

When you decide to start a new website, there are a couple of things you should take into consideration before getting started. You’ll need to make some choices about your domain, hosting and hiring a website designer. When you’re choosing a domain, there are several directions that you can go....  More »

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