Writing articles that other people can reprint on their website, or in their eZine is one of the most effective ways of getting free traffic to your website. Write articles related to your website and allow other people to reprint them on their website provided that your by-line remains intact...  More »

The Internet is a wonderful place, but along with all the great services and products you can find, there’s plenty of garbage and scams. Because of this, people shopping online can be hard to convince. Most shoppers want to make sure they’re going to get value for their money, so...  More »

Here’s a really frustrating way your web site can cost you money: It brings you customers you can’t serve. A customer likes your site. They like your work. So they get in touch with you and ask if how much it will cost for you to do something that you...  More »

As frustrating as it may be, you can still lose a customer even after they’ve decided they want to buy from you. You can lose them during the purchasing phase of the sale. If your purchasing process is difficult or makes them jump through hoops the chance you’ll lose that...  More »

Traffic doesn’t spend money, targeted traffic does. To get traffic that will spend money on your site, you have to target potential visitors that are relevant to your site. Not only are they the kinds of people looking specifically for you or for your service, but they need to be...  More »

What do you want people to do when they visit your site? You may want to make a sale. You may want to generate a lead for your offline business. You may want to gain a subscriber to your newsletter. Regardless of what kind of business you own, you need...  More »

If you visited your site for the first time with no preconceived ideas about the business, what would you think?  Does your site show up to that initial contact in a suit and tie, or is it wearing cut offs and a Metallica t-shirt?  Things that seem insignificant when you...  More »

Search engines can be a huge source of FREE traffic. People spend tons of time and money trying to get their website on the first page of the search engine results. It’s not quite as easy as someone typing something into a search engine, up pops your site, and you...  More »

About 5 years ago my wife Jill told me that she wished I would help the kids make more handmade gifts for her. So in my infinite wisdom I decided that it would be easy to make a candle with the kids and she would really like it. I remember...  More »

I was honored when my friend Margie Clayman asked me to participate in her Women and Social Media series. I even knew what I wanted to write about- how women and men seem to use social media differently, with men tending more towards using the various platforms to “get ahead”,...  More »