Website Basics

Provide Proof

21
September
2011

The Internet is a wonderful place, but along with all the great services and products you can find, there’s plenty of garbage and scams. Because of this, people shopping online can be hard to convince. Most shoppers want to make sure they’re going to get value for their money, so...  More »

Paint A Clear Picture Of What You Do And Don’t Do

14
September
2011

Here’s a really frustrating way your web site can cost you money: It brings you customers you can’t serve. A customer likes your site. They like your work. So they get in touch with you and ask if how much it will cost for you to do something that you...  More »

You Have To Make It Easy For People To Buy

17
August
2011

As frustrating as it may be, you can still lose a customer even after they’ve decided they want to buy from you. You can lose them during the purchasing phase of the sale. If your purchasing process is difficult or makes them jump through hoops the chance you’ll lose that...  More »

Your Website Needs A Call To Action

25
July
2011

What do you want people to do when they visit your site? You may want to make a sale. You may want to generate a lead for your offline business. You may want to gain a subscriber to your newsletter. Regardless of what kind of business you own, you need...  More »

Does Your Website Look Unprofessional?

19
July
2011

If you visited your site for the first time with no preconceived ideas about the business, what would you think?  Does your site show up to that initial contact in a suit and tie, or is it wearing cut offs and a Metallica t-shirt?  Things that seem insignificant when you...  More »

Does Every Website Have to be Oscar-Worthy?

28
February
2011

I was having an online discussion recently about websites, largely because of this article, particularly this statement: A ‘brochure’ site is passé. Your site should allow visitors to interact with you, and allow you to regularly share relevant information. A blog, alongside the main website is usually a good way...  More »

Is your website brazen enough?

14
October
2010

I know it seems counter-intuitive. You want to have the nice, polite website that says please and thank you and sits primly, ankles crossed while sipping tea (pinky raised, of course). Why would you want a bossy website? Because you want to make sales, and your prim website is the...  More »

Basics of Setting Up a Website

26
May
2010

When you decide to start a new website, there are a couple of things you should take into consideration before getting started. You’ll need to make some choices about your domain, hosting and hiring a website designer. When you’re choosing a domain, there are several directions that you can go....  More »

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